Beacon Technology: The Next Wave of Interactive Marketing is Here

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind.

I thought of beacons in part because several people I had worked with at SwapDrive, a DC-based startup that provided online backup and file-sharing technology, were founders and employees at Radius Networks, a provider of beacon technology. I reached out to a Radius Networks engineer I knew from the SwapDrive diaspora and he connected me with his CTO, David Helms. David graciously granted me the following interview in which he introduces and describes beacon technology for the edification of our integrated marketing community.

Let me know what you think after you read the interview at