On the heels of Pepsi misreading their audience, Andy Solages offers a poignant reflection on the effects of a bad marketing strategy, and missing voices.
Andy Solages on the opportunity Augmented Reality (AR) presents for print businesses to sell on value and not compete on commodity.
"Unbearably cute" is the requisite bad pun. There. Now read the blog and move on with your life.
At the start of a New Year, Andy Solages celebrates his Haitian heritage and the power of print in history. This piece continues a thread he started in With Print Comes Power and Long Life.
Kòm ane a kòmanse, nou rele Zansèt nou.
This is the full version of an interview published on Print Media Centr that I did with Scott Manduck of Video Plus Print. I (virtually) met Scott a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new product that combines print, video, and a hologram effect. I thought it was cool and I wanted to share it with the integrated marketing community at Print Media Centr.
My interest in history and my use of popular artificial intelligences have me thinking about how we extend our human selves in terms of power and existence through our technology.
Lèt sa a se devwa pou klas Kreyòl m.