Andy Solages Certified as a GreenHome Associate

The GreenHome Institute (GHI) educates homeowners and building industry professionals on how to make homes healthier and more sustainable. If you subscribe to GHI’s newsletter, you may have seen an article celebrating LMO’s senior technical content manager, Andy Solages, as a newly certified GreenHome Associate. Andy earned the certification by completing GHI’s twenty-hour course covering foundational building science, residential design considerations and rating systems across the 5 pillars of green building: energy, health, materials, water and place.

Why does a marketing communications agency have team members studying green building? LMO’s clients know the answer.

Read the full blog at LMO.com: Andy Solages Certified as a GreenHome Associate

Getting Physical With The Digital Ether Takeover

According to recent reports, Apple’s investors are urging the iPhone maker to help reduce smartphone addiction among children. While I don’t doubt smartphone addiction may be a thing at the moment, my own usage habits lead me to think this issue will be short-lived.

When I’m at home, my smartphone stays on my desk. I don’t use it as often as I once did. The same is true of my tablet, unless I’m reading single-issue comics.

Why? 

Head over to Print Media Centr to read the rest: https://www.printmediacentr.com/2018/01/15/getting-physical-with-the-digital-ether-takeover/

Print 17 May Be Over But the Printerverse Continues!

“As previously announced, I rode a CMYK rainbow of fun and friendship to Print 17. It went fast, but I’m still savoring the afterglow of the camaraderie, information sharing, and alien-approved ridiculousness. I got exactly what I wanted out of the event: met the fleshy avatars of digital #PrintChat friends, made new connections, opened new opportunities, and expanded my mental map of the Printerverse.”

Head over to Print Media Centr to read the rest: https://www.printmediacentr.com/2017/10/03/print-17-may-be-over-but-the-printerverse-continues/

When Worlds Collide: Meeting an Old Friend in The Printerverse

“There is a Printerverse” was my very first Print Media Centr column. Look at me then: full of wonder at how the knowledge, technologies, interests, events, and organizations shared among ink-sniffers formed a culture and a “Printerverse.” Can you believe we were ever that young?

As I write this, I’m on a pre-summer business and friendship tour that has included several days in North Carolina and Georgia. I got a chance to meet with an old prospect turned friend turned new prospect and I chatted with a few people about work I’m doing around augmented reality (AR).

image via Print Media Centr (printmediacentr.com)

In my latest Print Media Centr column, I share how I discovered an old friend from college had once worked in the "Printerverse." I also solicit suggestions and guidance from our print and integrated marketing community that might help him return to the field.

Read it here: http://www.printmediacentr.com/2017/05/23/meeting-an-old-friend-in-the-printerverse/